How We Solved Alex Perry’s Complex Production Challenge
When iconic Australian designer Alex Perry expanded onshore manufacturing in Sydney across multiple local dressmakers, they ran into a major bottleneck: their existing 3PL lacked the capability to manage complex post-production packaging and value-added finishing.
How William's Logistics stepped in:
Custom Infrastructure: We built a dedicated, bespoke kitting station with specialised packaging materials tailored specifically to Alex Perry's luxury dresses.
Post-Production Finishing: We received raw production directly from local Sydney dressmakers, executing high-care packaging and preparing every garment for immediate dispatch.
Seamless Turnaround: Delivered a 100% custom, multi-week project to ensure premium garments hit retail shelves and D2C customers right on schedule.
Need Custom Floor-Ready Support For Your Next Shipment?
Whether you need a one-off steam tunnel run, specialised post-production kitting, or a long-term fashion logistics partner, our team is ready to assist.